Gambling & Responsibility triggered a series of partnerships with highly-specialized international bodies in areas such as:
KNOWLEDGE MANAGEMENT AND DATA INTELLIGENCE
- Risk assessment
- Identification and analysis of anomalous situations such as abuses in market operations or attempted fraud in transactions
- Customer profiling systems
- Evaluation of customer relationships in terms of profitability, durability and risk of dropping out
- Support for the management of on-demand services such as planning and optimization
- Service Level Intelligence and Intelligence for the optimization of business components
SOCIAL INTELLIGENCE AND SOCIAL ENGAGEMENT LIVE ENGAGEMENT
Systems developed by international competence centres. These permit the carrying out of a process of action
Coordinated and integrated collection of data from proprietary channels, social channels and the Network.
Data interpretation and definition of the strategy of relating and planning actions.
Creation and management of multi-channel actions (internet, intranet, mobile, social) and management of social channels and touch on the Net.
An analysis of the results obtained and user feedback.